{"id":8268,"date":"2020-12-09T13:39:00","date_gmt":"2020-12-09T05:39:00","guid":{"rendered":"https:\/\/www.yonyou.com.hk\/news\/how-to-market-your-business-online-under-epidemic\/"},"modified":"2025-11-12T10:46:07","modified_gmt":"2025-11-12T02:46:07","slug":"%e7%96%ab%e6%83%85%e4%b9%8b%e4%b8%8b%e4%bc%81%e6%a5%ad%e8%a9%b2%e5%a6%82%e4%bd%95%e5%81%9a%e5%a5%bd%e7%87%9f%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/www.yonyou.com.hk\/zh-hant\/insights\/%e7%96%ab%e6%83%85%e4%b9%8b%e4%b8%8b%e4%bc%81%e6%a5%ad%e8%a9%b2%e5%a6%82%e4%bd%95%e5%81%9a%e5%a5%bd%e7%87%9f%e9%8a%b7\/","title":{"rendered":"\u75ab\u60c5\u4e4b\u4e0b\uff0c\u96f6\u552e\u4f01\u696d\u8a72\u5982\u4f55\u505a\u597d\u71df\u92b7\uff1f"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.yonyou.com.hk\/wp-content\/uploads\/2020\/12\/How-to-market-your-retail-business-online-under-epidemic-yonyou-02.png\" alt=\"How-to-market-your-retail-business-online-under-epidemic-yonyou\" class=\"wp-image-223623\" title=\"How-to-market-your-retail-business-online-under-epidemic-yonyou\"\/><\/figure>\n\n\n\n<p>\u75ab\u60c5\u4e4b\u4e0b\uff0c\u4eba\u5fc3\u60f6\u60f6\u3002\u76f4\u7dda\u6500\u5347\u7684\u78ba\u8a3a\u4eba\u6578\uff0c\u7121\u9650\u5ef6\u9577\u7684\u958b\u5de5\u65e5\u671f\uff0c\u8b932020\u5e74\u5f9e\u958b\u982d\u5230\u7d50\u675f\u65e2\u9b27\u5fc3\u53c8\u523b\u9aa8\u9298\u5fc3\u3002\u9019\u6b21\u7b2c\u56db\u6ce2\u75ab\u60c5\u4f86\u52e2\u6d36\u6d36\uff0c\u5be6\u9ad4\u7d93\u6fdf\u4e00\u8e76\u4e0d\u632f\uff0c\u90e8\u5206\u7dda\u4e0a\u7d93\u6fdf\u4e5f\u7121\u9650\u671f\u505c\u696d\uff0c\u6574\u9ad4\u7d93\u6fdf\u5f62\u52e2\u90fd\u6709\u6240\u4e0b\u6ed1\u3002\u591a\u5bb6\u6a5f\u69cb\u90fd\u9810\u6e2c\uff0c\u672c\u5b63\u5ea6\u7684\u5b8f\u89c0\u7d93\u6fdf\u6578\u64da\u5c07\u6703\u76f8\u7576\u56b4\u5cfb\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u80fd\u6d3b\u4e0b\u53bb\uff0c\u54e1\u5de5\u624d\u80fd\u62ff\u5230\u5de5\u8cc7\uff1b\u4f01\u696d\u6d3b\u4e0b\u53bb\uff0c\u624d\u6703\u70ba\u793e\u6703\u5275\u9020\u66f4\u591a\u50f9\u503c\u3002\u56e0\u6b64\uff0c\u5c0d\u591a\u6578\u4f01\u696d\u4f86\u8aaa\uff0c\u4ed6\u5011\u73fe\u5728\u6700\u5927\u7684\u76ee\u6a19\uff0c\u4fbf\u662f\u6d3b\u4e0b\u53bb\u3002<\/p>\n\n\n\n<p><strong>\u800c\u71df\u92b7\uff0c\u5b58\u5728\u7684\u610f\u7fa9\uff0c\u61c9\u8a72\u662f\u5e6b\u4f01\u696d\u7121\u8ad6\u5728\u9019\u500b\u671f\u9593\uff0c\u9084\u662f\u4e4b\u5f8c\uff0c\u90fd\u80fd\u66f4\u597d\u5730\u71df\u904b\u4e0b\u53bb\u3002\u90a3\u9ebc\u5728\u7279\u6b8a\u6642\u671f\uff0c\u4f01\u696d\u61c9\u5982\u4f55\u505a\u597d\u71df\u92b7\uff1f<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>\u75ab\u60c5\u5c0d\u5be6\u9ad4\u5546\u696d\u7684\u5f71\u97ff<\/strong><\/h2>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.yonyou.com.hk\/wp-content\/uploads\/2020\/12\/Challenges-and-opportunities-of-offline-business-under-epidemics-%E7%96%AB%E6%83%85%E5%B0%8D%E5%AF%A6%E9%AB%94%E5%95%86%E6%A5%AD%E7%9A%84%E5%BD%B1%E9%9F%BF-yonyou-%E7%94%A8%E5%8F%8B.png\" alt=\"Challenges-and-opportunities-of-offline-business-under-epidemics-\u75ab\u60c5\u5c0d\u5be6\u9ad4\u5546\u696d\u7684\u5f71\u97ff-yonyou-\u7528\u53cb\" title=\"Challenges-and-opportunities-of-offline-business-under-epidemics-\u75ab\u60c5\u5c0d\u5be6\u9ad4\u5546\u696d\u7684\u5f71\u97ff-yonyou-\u7528\u53cb\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>\u55ae\u9760\u5efa\u7acb\u7db2\u5e97\u4fbf\u80fd\u628a\u92b7\u552e\u984d\u5e36\u56de\u4f86\uff1f<\/strong><\/h2>\n<\/blockquote>\n\n\n\n<p>\u5728\u7279\u6b8a\u6642\u671f\uff0c\u96f6\u552e\u4f01\u696d\u7684\u7d93\u71df\u78ba\u5be6\u5145\u6eff\u6311\u6230\uff0c\u53ea\u662f\u5efa\u7acb\u4e00\u500b\u7dda\u4e0a\u5546\u5e97\u4fbf\u80fd\u628a\u92b7\u552e\u984d\u5e36\u56de\u4f86\uff1f\u7dda\u4e0a\u5546\u5e97\u9700\u8981\u914d\u5408\u6578\u64da\u7684\u6536\u96c6\u3001\u8655\u7406\u548c\u904b\u7528\uff0c\u624d\u80fd\u628a\u7dda\u4e0a\u696d\u52d9\u7684\u7279\u8cea\u6700\u5927\u5316\u3002\u8655\u7406\u597d\u7dda\u4e0a\u7684\u6578\u64da\u53ca\u6703\u54e1\u7d93\u71df\uff0c\u518d\u8207\u7dda\u4e0b\u9580\u5e97\u7684\u9ad4\u9a57\u7d50\u5408\uff0c\u4fbf\u662f\u80fd\u8b93\u4f60\u7684\u4f01\u696d\u7a81\u570d\u800c\u5c80\u7684O2O\u71df\u92b7\u6a21\u5f0f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1.&nbsp;<\/strong><strong>\u52a0\u901f\u7dda\u4e0a\u8f49\u578b\u3001\u505a\u597d\u7db2\u5e97\u904b\u71df\u3001\u5be6\u73fe\u7121\u63a5\u89f8\u914d\u9001<\/strong><strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u5728\u75ab\u60c5\u9762\u524d\uff0c\u5be6\u9ad4\u96f6\u552e\u7684\u6700\u5927\u512a\u52e2\u5728\u65bc\u96e2\u672c\u5730\u7684\u6d88\u8cbb\u8005\u66f4\u8fd1\uff0c\u901a\u904e\u6578\u5b57\u5316\u7cfb\u7d71\u628a\u9580\u5e97\u7576\u6210\u524d\u7f6e\u5009\u7684\u8a71\uff0c\u9580\u5e97\u7dda\u4e0a\u8a02\u55ae\u914d\u9001\u6642\u9593\u5c07\u6703\u7e2e\u5230\u6700\u77ed\u3002\u54c1\u724c\u9023\u9396\u9580\u5e97\u53ef\u4ee5\u901a\u904e\u7cfb\u7d71\u5316\u7684\u8655\u7406\u5be6\u73fe\u9580\u5e97\u696d\u52d9\u7dda\u4e0a\u5316\u3002\u9867\u5ba2\u5728\u7db2\u7ad9\u4e0b\u55ae\u5f8c\uff0c\u6839\u64da\u586b\u5beb\u7684\u6536\u8ca8\u5730\u5740\u81ea\u52d5\u5339\u914d\u6700\u8fd1\u9580\u5e97\u4e0b\u55ae\uff0c\u7dda\u4e0a\u652f\u4ed8\uff0c\u5e97\u54e1\u5728\u9580\u5e97\u5373\u53ef\u4ee5\u901a\u904e\u7cfb\u7d71\u5e73\u53f0\u4e0a\u7684\u5165\u53e3\u9032\u884c\u9580\u5e97\u914d\u9001\u767c\u8ca8\uff0c\u5927\u5927\u63d0\u9ad8\u914d\u9001\u7684\u6548\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2.&nbsp;<\/strong><strong>\u81ea\u52d5\u5316\u5168\u6e20\u9053\u7cbe\u6e96\u71df\u92b7\u3001<\/strong><strong>360<\/strong><strong>\u5ea6\u5ba2\u6236\u6d1e\u5bdf\u3001\u9a45\u52d5\u696d\u52d9\u589e\u9577<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>\u5e73\u5e38\u5728\u5be6\u9ad4\u9580\u5e97\u6d88\u8cbb\uff0c\u7e3d\u6709\u4f4d\u89c0\u5bdf\u529b\u5f37\u7684\u92b7\u8ca8\u54e1\u5411\u4f60\u63a8\u92b7\u8a8d\u70ba\u5408\u9069\u4f60\u7684\u7522\u54c1\u3002\u53d7\u75ab\u60c5\u6240\u9650\uff0c\u4eba\u8207\u4eba\u4e4b\u9593\u7684\u63a5\u89f8\u53d7\u5230\u4e86\u9650\u5236\u3002\u5728\u7dda\u4e0a\u5546\u5e97\u7684\u71df\u92b7\u4e0a\uff0c\u4f01\u5c0d\u53ef\u5982\u4f55\u505a\u5230\u5be6\u9ad4\u5e97\u88cf\u8cbc\u5fc3\u7684\u670d\u52d9\uff1f\u5ba2\u6236\u6d1e\u5bdf\u53ca\u6578\u64da\u5206\u6790\u4fbf\u662f\u7576\u4e2d\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<p>\u7528\u53cbU\u6703\u54e1\u71df\u92b7\u81ea\u52d5\u5316\u80fd\u5920\u5be6\u6642\u6574\u5408\u5ba2\u6236\u884c\u70ba\u8b8a\u5316\u3001\u7a4d\u7d2f\u6578\u64da\uff0c\u901a\u904e\u5ba2\u6236\u6a19\u7c64\u9032\u884c\u7528\u6236\u7d30\u5206\uff0c24*7\u7121\u9593\u65b7\u904b\u884c\uff0c\u5be6\u73fe\u5ba2\u6236\u95dc\u61f7\u3001\u5ba2\u6236\u4fc3\u92b7\u3001\u5ba2\u6236\u6d3b\u52d5\u3001\u63a8\u5ee3\u5167\u5bb9\u7b49\u7cbe\u7d30\u5316\u3001\u5834\u666f\u5316\u3001\u81ea\u52d5\u5316\u3001\u667a\u80fd\u5316\u904b\u71df\uff0c\u63d0\u5347\u904b\u71df\u8f49\u5316\u6548\u7387\uff0c\u9a45\u52d5\u696d\u52d9\u589e\u9577\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. \u4ee5\u7dda\u4e0a\u7372\u5ba2\u65b9\u5f0f\u66ff\u4ee3\u50b3\u7d71\u7372\u5ba2\u3001\u642d\u5efa\u6703\u54e1\u9ad4\u7cfb\u3001\u589e\u5f37\u6703\u54e1\u9ecf\u6027<\/strong><\/h2>\n\n\n\n<p>\u7d93\u6b77\u9019\u6b21\u75ab\u60c5\uff0c\u5f88\u591a\u4f01\u696d\u624d\u767c\u73fe \u300c\u7dda\u4e0a\u7372\u5ba2\u300d\u80fd\u529b\u7684\u91cd\u8981\u6027\u3002\u7121\u8ad6\u662f\u4ec0\u9ebc\u985e\u578b\u7684\u4f01\u696d\uff0c\u90fd\u5fc5\u9808\u64c1\u6709\u4e00\u7a2e\u5f9e\u7dda\u4e0a\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u80fd\u529b\uff0c\u50b3\u7d71\u7684\u7372\u5ba2\u65b9\u5f0f\u7121\u975e\u662f\u96fb\u8a71\/\u5ee3\u544a\/\u5206\u92b7\u7b49\u7b49\u3002\u4f46\u662f\u9019\u4e9b\u6a21\u5f0f\u7684\u4e3b\u52d5\u6b0a\u8d8a\u4f86\u8d8a\u5c0f\uff0c\u800c\u4e14\u6210\u672c\u5c07\u8d8a\u4f86\u8d8a\u9ad8\u3002\u300c\u4eba\u300d\u662f\u7d42\u7aef\u5e02\u5834\u7684\u6838\u5fc3\u6240\u5728\uff0c\u7576\u5546\u5bb6\u628a\u6d41\u91cf\u5438\u5f15\u9032\u4f86\u5f8c\uff0c\u5982\u4f55\u628a\u6f5b\u5728\u5ba2\u6236\u6fc0\u6d3b\uff0c\u63d0\u9ad8\u6703\u54e1\u7684\u5fe0\u8aa0\u5ea6\uff1f\u5982\u4f55\u66f4\u597d\u5730\u63d0\u9ad8\u8f49\u5316\uff1f<\/p>\n\n\n\n<p>\u7528\u53cbU\u6703\u54e1\u52a9\u529b\u4f01\u696d\u5feb\u901f\u8207\u6f5b\u5728\u5ba2\u6236\u4e92\u52d5\uff0c\u901a\u904e\u8c50\u5bcc\u7684\u5167\u5bb9\u71df\u92b7\u5de5\u5177\u6fc0\u6d3b\u6703\u54e1\uff0c\u5305\u62ec\u6703\u54e1\u6fc0\u52f5\u8a08\u5283\u3001\u62bd\u734e\u4e92\u52d5\u3001\u904a\u6232\u4e92\u52d5\u53ca\u7a4d\u5206\u5361\u7b49\u7b49\u3002\u628a\u6703\u54e1\u9ad4\u7cfb\u642c\u5230\u7dda\u4e0a\uff0c\u4e0d\u4f46\u80fd\u52a0\u5f37\u65b0\u5ba2\u7559\u5b58\uff0c\u66f4\u80fd\u523a\u6fc0\u8001\u5ba2\u6d3b\u8e8d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4.&nbsp;B2B2C\u591a\u7528\u6236\u5546\u57ce\u3001\u5e6b\u52a9\u4f01\u696d\u6253\u9020\u751f\u614b\u7d1a\u7684\u201c\u4e92\u806f\u7db2+\u201d\u5546\u696d\u5e73\u53f0<\/strong><\/h2>\n\n\n\n<p>\u5728\u672a\u4f86\u7684\u5e7e\u500b\u6708\u5167\uff0c\u7dda\u4e0b\u7684\u751f\u610f\u90fd\u6703\u4e0d\u53ef\u907f\u514d\u5730\u906d\u53d7\u5de8\u5927\u5f71\u97ff\u3002\u5be6\u9ad4\u96f6\u552e\u5df2\u7d93\u906d\u5230\u4e86\u91cd\u5275\u3002\u6bd4\u5982\uff0c\u6bcf\u5e74\u8056\u8a95\u5927\u91cf\u5546\u5bb6\u90fd\u6703\u56e4\u7a4d\u8ca8\u7269\uff0c\u4ee5\u61c9\u5c0d\u8056\u8a95\u671f\u9593\u7684\u6d88\u8cbb\u71b1\u6f6e\uff0c\u7136\u800c\u53d7\u5230\u75ab\u60c5\u7684\u5f71\u97ff\uff0c\u4eca\u5e74\u8056\u8a95\u5927\u5bb6\u4e0d\u518d\u8d70\u89aa\u8a2a\u53cb\u3001\u4e0d\u518d\u8cfc\u8cb7\u79ae\u7269\uff0c\u92b7\u552e\u4e0d\u66a2\u5f15\u8d77\u7684\u5eab\u5b58\u589e\u52a0\u61c9\u5982\u4f55\u89e3\u6c7a\uff1f<\/p>\n\n\n\n<p>&nbsp;\u4f01\u696d\u53ef\u4ee5\u901a\u904e\u591a\u5546\u5bb6\u5165\u99d0\u7528\u53cbU\u6703\u54e1\u7cfb\u7d71\u5e6b\u52a9\u7d93\u92b7\u5546\u3001\u4f9b\u61c9\u5546\u8ce3\u8ca8\uff0c\u5be6\u73fe\u4f9b\u61c9\u5546\u76f4\u63a5\u6536\u6b3e\uff0c\u6e1b\u8f15\u5eab\u5b58\u58d3\u529b\u3002U\u6703\u54e1\u5546\u57ce\u89e3\u6c7a\u4f01\u696d\u4ea4\u6613\u548c\u5e73\u53f0\u904b\u71df\u554f\u984c\u3002\u900f\u904e\u652f\u6301\u5e73\u53f0\u81ea\u71df\u548c\u4f9b\u61c9\u5546\u5165\u99d0\u5169\u7a2e\u6a21\u5f0f\uff0c\u53ef\u5be6\u73fe\u5e73\u53f0\u81ea\u71df\u3001\u5546\u5bb6\u806f\u71df\u548c\u5e73\u53f0\u4ee3\u904b\u71df\u4e09\u7a2e\u904b\u71df\u6a21\u5f0f\uff0c\u9069\u914d\u6240\u6709\u8f49\u578bB2B2C\u7684\u4f01\u696d\u9700\u6c42\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>\u95b1\u8b80\u66f4\u591a\u6578\u78bc\u5316\u53ef\u5982\u4f55\u63a8\u52d5\u4f60\u7684\u696d\u52d9<\/strong><\/h2>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.yonyou.com.hk\/%e6%9c%80%e6%96%b0%e6%b6%88%e6%81%af\/%e8%a1%8c%e6%a5%ad%e8%b3%87%e8%a8%8a\/expand-the-cross-border-business-with-the-all-in-one-new-retail-solution\/?lang=zh-hant\">\u7528\u53cb\u300c\u65b0\u96f6\u552e\u300d\u2f00\u9ad4\u5316 \u2013 \u5982\u4f55\u62d3\u5c55\u4f60\u7684\u8de8\u5883\u96f6\u552e\u696d\u52d9\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yonyou.com.hk\/%e6%9c%80%e6%96%b0%e6%b6%88%e6%81%af\/%e8%a1%8c%e6%a5%ad%e8%b3%87%e8%a8%8a\/%e7%94%a8%e5%8f%8b%e7%87%9f%e9%8a%b7%e6%9c%8d%e5%8b%99-%e9%87%8d%e6%96%b0%e5%ae%9a%e7%be%a9%e6%96%b0%e9%9b%b6%e5%94%ae\/?lang=zh-hant\">\u7528\u53cb\u71df\u92b7\u670d\u52d9\uff1a\u91cd\u65b0\u5b9a\u7fa9\u65b0\u96f6\u552e<\/a><\/li>\n\n\n\n<li><a 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