Digital solution for fast moving consumer goods


Fast moving consumer goods (FMCG) refer to products that are highly in-demand, sold quickly and faced a large group of customers. Unlike the durable consumer goods associated with a logical purchase, the purchase intention of FMCG is more likely influenced by emotional motives. How digitalization can help enterprises make a smarter decision in the marketing plan and enhance customer offline and online shopping experience?

In this report, you will know…

  • Characteristics and challenges of FMCG industry
  • Trends and opportunities in the FMCG industry
  • The digitalization architecture designed for the FMCG industry
  • Case studies in the FMCG industry

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Headquartered in Beijing, Yonyou Network Co., Ltd. (“Yonyou”, in Chinese, “用友”) was founded in 1988 and listed on the Shanghai Stock Exchange in 2001 (SSE: 600588).