Back

Digital solution for fast moving consumer goods

用友-快速消費品-信息化-解決方案-yonyou-digital-solution-FMCG-fast-moving-consumer-goods

Fast moving consumer goods (FMCG) refer to products that are highly in-demand, sold quickly and faced a large group of customers. Unlike the durable consumer goods associated with a logical purchase, the purchase intention of FMCG is more likely influenced by emotional motives. How digitalization can help enterprises make a smarter decision in the marketing plan and enhance customer offline and online shopping experience?

In this report, you will know…

  • Characteristics and challenges of FMCG industry
  • Trends and opportunities in the FMCG industry
  • The digitalization architecture designed for the FMCG industry
  • Case studies in the FMCG industry

Download your free copy

Complete the form below to access the resources.

What you can do

Suggested for you
Yonyou Network Technology Released 2022 Annual Report

[dsm_breadcrumbs current_bottom="0px" _builder_version="4.16" _module_preset="default" current_font_size="1px" custom_margin_tablet="" custom_margin_phone="0px||0px||false|false" custom_margin_last_edited="on|phone" custom_padding_tablet=""...

用友產業園(北京)-02

Headquartered in Beijing, Yonyou Network Co., Ltd. (“Yonyou”, in Chinese, “用友”) was founded in 1988 and listed on the Shanghai Stock Exchange in 2001 (SSE: 600588).