Digital solution for fast moving consumer goods
Fast moving consumer goods (FMCG) refer to products that are highly in-demand, sold quickly and faced a large group of customers. Unlike the durable consumer goods associated with a logical purchase, the purchase intention of FMCG is more likely influenced by emotional motives. How digitalization can help enterprises make a smarter decision in the marketing plan and enhance customer offline and online shopping experience?
In this report, you will know…
- Characteristics and challenges of FMCG industry
- Trends and opportunities in the FMCG industry
- The digitalization architecture designed for the FMCG industry
- Case studies in the FMCG industry
Download your free copy
Complete the form below to access the resources.
數碼化應用場景
Suggested for you
Yonyou unveiled the “White Paper on Globalization of Digital Operations for Chinese Enterprises”
[dsm_breadcrumbs home_text="主頁" current_bottom="0px" _builder_version="4.16" _module_preset="default" current_font_size="1px" custom_margin_tablet="" custom_margin_phone="0px||0px||false|false" custom_margin_last_edited="on|phone" custom_padding_tablet=""...
Yonyou Network Technology Released 2022 Annual Report
[dsm_breadcrumbs current_bottom="0px" _builder_version="4.16" _module_preset="default" current_font_size="1px" custom_margin_tablet="" custom_margin_phone="0px||0px||false|false" custom_margin_last_edited="on|phone" custom_padding_tablet=""...
