How can traditional retailer achieve digitalization?
Beijing Daoxiangcun Foodstuff Co., Ltd is a traditional family operated company in China. Being established for 120 years, Daoxiangcun has gained popularity with over 190 chain stores.
In 2017, Daoxiangcun has signed a co-operation agreement with yonyou, designed to achieve digital transformation and to create new business opportunity. Yonyou is recognised as a leading enterprise management software, solutions and cloud service provider in the Asia Pacific region. Working with the expert in yonyou, Daoxiangcun has entered a new phase of growth.
Daoxiangcun applied yonyon Smart Retail and U8 products, including O2O e-commerce, membership management and supply chain management. Both the manufacturing and sales process are successfully centralized.
Pain points of Daoxiangcun
- How to break with tradition in physical store and attract more teenagers’ attention?
- How to maintain a membership program with a large customer base?
- How to ensure an unified control over online and offline stores?
- How to ensure the consistency of service quality in online and offline store?
A new lease of life with yonyou
Yonyou Smart Retail aims to create a digital smart stores for medium and large scale enterprises. Through digital operations, digital marketing, and digital transactions, a new shopping experiences and scenarios can be served to the customers.
After the application of Smart Retail, Daoxiangcun has achieved over 99.8% accuracy in purchase and sales. Yonyou will continue to upgrade and optimize the products and to support the digital development of tranditional brands.
Your ideal solution: smart retail U8
U8 O2O E-commerce: Interface with cross-border e-commerce marketplaces, payment platform, warehousing and logistic platforms
U8 Membership Programme: Maintain a centralised control over membership management and reward system
Smart Retail: Upgrade the customer management, product management and customer experience
Product key features:
1. Flexible Payment Methods: Cash, WeChat, Alipay, UnionPay card, etc, a variety of payment methods can be arbitrarily selected.
2. Unified Management of Products: Centralize the product management in online and offline stores to improve the daily operation efficiency.
3. Multi-dimensional pricing: Support differentiated pricing in different regions, members and stores, and deliver them to store execution in one-stop.
4. Diverse Promotion Methods: Provide discounts, gifts, packages and other promotional methods etc, flexible promotion settings and accurate processing.
5. Omnichannel membership management: unified membership management in malls, marketplaces, and physical stores.
6. Social Platform Management: Share latest news and promotions through the Wechat and other social platforms.
7. Hardware Intelligence: Support shopping guide robots, visual recognition systems, smart shopping guides, smart member recognition system.
8. Seamless docking with ERP: seamlessly interface with yonyou NC and U8 to realize retail, supply chain and financial integration management.
Daoxiangcun: Smart retail practices
1. Digital Store: Transform traditional physical store to an effective and efficient e-commerce
2. Socialized Operation with WeChat Account: Practice Word-of-Mouth Marketing to expand the customer base
3. Online and offline Integration
4. AI Marketing: Predict customer needs with big data and AI technology
