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Digital solution for fast moving consumer goods

用友-快速消費品-信息化-解決方案-yonyou-digital-solution-FMCG-fast-moving-consumer-goods-34

Fast moving consumer goods (FMCG) refer to products that are highly in-demand, sold quickly and faced a large group of customers. Unlike the durable consumer goods associated with a logical purchase, the purchase intention of FMCG is more likely influenced by emotional motives. How digitalization can help enterprises make a smarter decision in the marketing plan and enhance customer offline and online shopping experience?

In this report, you will know…

  • Characteristics and challenges of FMCG industry
  • Trends and opportunities in the FMCG industry
  • The digitalization architecture designed for the FMCG industry
  • Case studies in the FMCG industry

Download your free copy

Complete the form below to access the resources.

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Event Postponement Notice

Recently, a No.5 Alarm fire occurred at Wang Fuk Court, resulting in casualties. The entire community of Hong Kong is deeply saddened. During this difficult time, we join all citizens in expressing our condolences, mourning the deceased, and extending our sincere sympathies to the affected families.

After careful assessment by the conference organizing committee, it has been decided that “The 1st (2025) International Summit on Digital-Intelligent Transformation in Finance and Accounting”, originally scheduled for December 3, 2025, will be postponed.

The new date for the event is January 12th, 2026 (Monday).

We believe that at this time when unity across society is needed, this decision shows respect for the deceased and is a responsible consideration of the current situation.

We sincerely apologize for any inconvenience this postponement may cause, and we greatly appreciate your understanding and support.

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