(IDC Report) Smart Future and CMO Transformation
Five smart futures: Cloud 2.0, AI, blockchain, Internet of Things, and 5G have arrived. In the future, it will be more and more difficult for CMOs to deeply understand user needs, create creative content, achieve personalized and accurate communication, and apply for the allocation of marketing budgets.
In this report, you will know…
- Five wisdoms in the future is here
- CMO encounters four major challenges
- Three major strategies to realize the transformation of CMO
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